Fireproof Movie opens #4 at Box Office

UPDATE: CNN Showbiz has also written about Fireproof and its success. Additionally, my pastor, Rev. Carr of North Central Baptist blogged about the movie this week.

Fireproof, starring Kirk Cameron, debuted at #4 during the last weekend of September. Cameron plays a firefighter who's family is about to be split by divorce. He is encouraged by his father to take the "Love Dare", showing love to his wife in different ways for 40 days.

Christian Press reports that Fireproof opened "on 839 screens, grossing $6,804,764 with a per-screen average of $8,111." The production companies credit a massive grass roots effort with the marketing success.

I first heard about the movie Fireproof from our local Christian radio network, the Joy FM. The "Morning Cruise" DJs were able to interview Cameron and others involved with the movie and even tour the set. The opening weekend success of Fireproof, and the previous theatrical success of Facing the Giants shows that American movie goers are looking for meaningful and entertaining films.